When I look into any wellness option, I like to understand what is actually in it. With Axavive, I spent some time reading about the ingredients and how they are described rather than skimming the surface. I am not a specialist, so I try to learn the basics and ask sensible questions. Understanding the components helps me feel more informed and less swayed by marketing language. It is a habit that has served me well across many topics. If you want to read the same kind of overview I found useful, it is available here: http://www.gnyoungskin.com/bbs/board.php?bo_table=free&wr_id=1036