Presentation matters less for this recipient than for most, but a clean, uncluttered box still reads better than fussy wrapping he will only bin. The chocolate is the gift; the packaging just needs to get it there in good order.

Presentation is worth a moment. A neutral, tidy box works across relationships, from a close friend to a professional contact you would rather not overstep with. It also spares you the guesswork of taste and colour that trips up more decorative gifts.

A photo box leans sentimental. It suits occasions where the image itself is the gift: a new baby, a milestone birthday, a first anniversary, or a long-distance thank you where a familiar face lands better than words. Choose a photograph with a clear subject and a bit of breathing room around it, since busy images crop awkwardly onto a small lid. A bright, well-lit shot reproduces far better than a dark one.

A housewarming gift has a narrow brief. It should suit a home the owners are still arranging, it should not add to the pile of things they have to find space for, and it should feel chosen rather than grabbed on the way over. Chocolate meets all three, which is why a hamper or a share bag tends to work better than another candle or a plant that needs looking after.

See more on this at Lily O'Brien's chocolate.

Wedding favours occupy an odd space. They should feel considered without dominating the budget, and ideally they earn a place in a guest's coat pocket rather than the bin. Chocolate manages both, provided you choose it with a little care.