Presentation is worth a moment. A neutral, tidy box works across relationships, from a close friend to a professional contact you would rather not overstep with. It also spares you the guesswork of taste and colour that trips up more decorative gifts.

Lead times catch people out more than anything else. Handmade stock and personalised print both need runway, so treat six to eight weeks out as the sensible window for a firm order, and longer if you are ordering in the run-up to Christmas when demand is heaviest. Confirm your numbers after the RSVP deadline, not before, and give yourself a buffer for the inevitable late reply.

A housewarming gift has a narrow brief. It should suit a home the owners are still arranging, it should not add to the pile of things they have to find space for, and it should feel chosen rather than grabbed on the way over. Chocolate meets all three, which is why a hamper or a share bag tends to work better than another candle or a plant that needs looking after.

New babies and christenings bring a run of gifts aimed squarely at the child, which is lovely and also slightly misses the people doing the hard work. A chocolate gift, especially a personalised one, quietly addresses the parents and the wider family at a point when a small kindness lands well.

A retirement gift has to carry more than most. It marks the end of a career rather than a single occasion, it usually comes from a group rather than one person, and it tends to be opened in front of the very colleagues chipping in for it. A full chocolate hamper handles all of that with a generosity the moment deserves.

Find out more at Lily O'Brien's gifting.