Match the collection to the milestone, personalise it with the year or the names, and order in good time. Scaled properly, a box of chocolates marks an anniversary at exactly the right pitch, whether it is a quiet first year or fifty years worth celebrating in a full room.

A message box leans occasion-led. A name, a date or a short line such as "thank you" or "congratulations" turns a standard box into something addressed to one person. It is the safer choice when you are not sure a photo will land, for corporate gifting for instance, or when you want the chocolates themselves to be the centre of attention.

You can find out more via Lilyobriens.Ie.

Thank you is the most common thing a gift has to say and the easiest to get slightly wrong. Too small and it reads as an afterthought. Too large and it puts the recipient under a strange obligation. A mid-size chocolate collection or a share bag sits in the right register for almost every version of the occasion.

A few practical checks save disappointment. Confirm the image resolution the personalisation needs, since a screenshot pulled from social media often prints softer than you would like. Check the character limit on text boxes before you write your message, and read it back for spelling, because a printed typo is permanent. Look at the proof if one is offered.

Provenance suits an occasion built on longevity. Lily O'Brien's has handcrafted its chocolates in Newbridge, Co. Kildare since Mary Ann O'Brien founded the brand in 1992, so there is a continuity to the gift that quietly echoes the anniversary itself. A maker with a long history behind it fits a celebration of years together.